Strengthening donor stewardship one month at a time

Purpose – The purpose of this paper is to discuss Eastern Kentucky University (EKU) Libraries’ experience and success in the creation of a fundraising Communications Plan. Design/methodology/approach – The paper is based on observational experiences at EKU Libraries over the course of two years, before and after the implementation of a Communications Plan. Findings – Feedback from Friends of EKU Libraries advised that donors appreciate communications from EKU Libraries, especially on a monthly basis. As a result of implementing a Communications Plan, donations to EKU Libraries became more consistent throughout the year and increased in number. Practical implications – EKU Libraries found that a meaningful Communications Plan can help strengthen the connection between an organization and its donors. As a result, the Plan will be refined annually and utilized for the foreseeable future. Originality/value – This paper provides guidance for libraries and other organizations on the creation and implementation of a fundraising Communications Plan, based on the experience of EKU Libraries.