目的地形象维度:印尼婆罗浮屠外国游客的描述性分析

Herlan Suherlan, Nur Hidayah
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引用次数: 3

摘要

本研究旨在确定旅游地背景下形成形象的主导因素。定量方法采用本研究的调查格式,通过方便抽样获得的数据采用主成分分析(PCA)进行分析。结果表明,婆罗浮屠作为旅游目的地的形象由核心景点、配套景点、服务等4个主导因素形成
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Destination Image Dimension: A Descriptive Analysis of Foreign Visitors At Borobudur, Indonesia
This study aims to determine the dominant factors forming the image in the context of tourism destinations. The quantitative method with the survey format chosen in this study, where the data obtained through convenience sampling were analyzed using Principal Component Analysis (PCA). The results showed that the image of Borobudur as a destination was formed by 4 dominant factors, namely: Core Attractions, Supporting Attractions, Services
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