COVID-19大流行期间社交媒体用户行为概述:从害怕错过和社交网络疲劳到隐私担忧

Daniel Mican, Ioana Sorina Andreica Mihuț, Luigia-Gabriela Sterie, Dan-Andrei Sitar-Tǎut
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引用次数: 0

摘要

社交网站和社交媒体是世界各地人们互动的重要渠道,也是信息传播的重要平台。与个人一样,公司也将社交网络作为一种非正式的方式来与客户和供应商交流,收集他们的在线行为信息,并提供个性化的内容。学者和来自不同组织的管理者都希望增加他们的竞争优势或市场份额,他们对社交网络对人类行为的影响很感兴趣。正因为如此,目前的研究试图调查用户如何看待与使用社交网站相关的一系列概念,包括害怕错过(FoMO)、社交网络疲劳、信息和通信过载、无处不在的连接和同伴通信,以及隐私问题。作者还调查了用户在COVID-19爆发时继续使用社交网站的意图,以确保对研究主题有更深入的了解。调查结果旨在更好地了解用户在日常生活中如何看待社交网络上的互动,并概述用户对上述术语的看法。
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Overview on Social Media User Behavior during the COVID-19 Pandemic: From Fear of Missing Out and Social Networking Fatigue to Privacy Concerns
Abstract Social networking sites and social media serve as vital avenues of interaction among people all over the world as well as essential platforms for the distribution of information. Companies, like individuals, embrace social networks as a non-formal way to engage with their customers and suppliers, gather information about their online behavior, and offer personalized content. Both scholars and managers from various organizations looking to increase their competitive edge or market shares have an interest in the impact that social networks have on human behavior. Because of this, the current research seeks to investigate how users perceive a wide range of concepts related to using social networking sites, including fear of missing out (FoMO), social networking fatigue, information and communication overload, ubiquitous connectivity and peer communication, and privacy concerns. The authors also examined users’ intentions to continue using social networking sites despite the COVID-19 outbreak in order to ensure a more thorough understanding of the research topic. The findings aim to provide a better knowledge of how users see interaction on social networks in their daily lives as well as an overview of user perspectives on the terms mentioned above.
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