洗衣粉:更干净的衣服和更干净的环境

Erwan Saouter, Peter White
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引用次数: 7

摘要

公司可以通过其产品和服务,也可以通过以对环境和社会负责的方式经营,即通过他们所做的事情和如何做,为提高生活质量做出贡献。换句话说,通过提供“可持续”的产品和服务来提高生活质量,同时减少社会和环境负担。本文介绍了宝洁公司(Procter &甘布尔展示了在过去十年中,在生产和使用洗衣剂方面环境的改善。
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Laundry Detergents: Cleaner Clothes and a Cleaner Environment

Companies can contribute to improving quality of life through their products and services, and also through operating in an environmentally and socially responsible way, i.e. both through what they do and how they do it. In other words, by providing “sustainable” products and services that bring improved quality of life while reducing social and environmental burdens. This article presents the results of a case study conducted by Procter & Gamble showing the environmental improvements in the manufacture and use of laundry detergents during the last decade.

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Titelei/Inhaltsverzeichnis Teil A Strategiearbeit auf der Corporate-Ebene Stichwort- und Organisationsverzeichnis Teil C Corporate Strategy Anhang
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