骑墙观望

IF 2.1 Q1 LINGUISTICS Linguistic Landscape-An International Journal Pub Date : 2020-12-21 DOI:10.1075/ll.19024.sym
Colin Symes
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引用次数: 1

摘要

对学校语言景观的分析基本上集中在教室里,而不是在他们的边界上,在他们的外围建筑上。在过去的十年里,这种建筑已经成为一个丰富的符号学表达场所,在这里,学校不仅展示自己的品牌,还展示赞助和支持它们的企业的品牌。在对澳大利亚悉尼内西区学校周围的广告、标志和横幅进行广泛分析后,本文认为,它们的存在象征着新自由主义的必要性,这种必要性现在正在推动教育,这在政府学校增加收入流和学生入学率的需求中是显而易见的。因此,学校迫于压力,不得不使用包括电子留言板在内的一系列符号化手段来宣传自己的品质和对社区的吸引力。
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Sitting on the fence
Analysis of the Linguistic Landscape of schools has by and large concentrated on that in classrooms rather than that mounted on their boundaries, on their perimeter architecture. In the last decade, this architecture has become a rich site for semiotic expression, where schools project not just their own brand but also that of enterprises that sponsor and support them. Following an extensive analysis of the advertisements, signs, and banners around schools located in the inner-west of Sydney, Australia, this paper argues that their presence is emblematic of the neo-liberalist imperatives that now impel education and that is evident in the need for government schools to bolster their income streams and student enrolments. Hence comes the pressure for schools to advertise their qualities and attraction to their communities using a range of semiotic devices, including electronic message boards.
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来源期刊
CiteScore
2.40
自引率
30.40%
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0
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