{"title":"促销与知识对网络平台消费者冲动购买的影响","authors":"Tasneem Al Mutanafisa, Retnaningsih","doi":"10.29244/JCS.6.1.77-91","DOIUrl":null,"url":null,"abstract":"Impulsive buying is an unplanned purchase decision due to stimulation from the shopping environment. This study aims to analyze the consumer characteristics and sales promotion, knowledge, and impulsive buying and the influence of consumer characteristics, sales promotion, and knowledge on impulsive buying. The study used a cross-sectional study design, which was conducted from December 2019 to January 2020. In this study, respondents were 145 Shopee users who made purchases in the last three months selected purposively. Data were collected by filling out an online questionnaire. The results showed that the length of education was related to sales promotion and knowledge, while income and promotion were related to impulsive buying. Meanwhile, a factor that has a positive effect on impulsive buying is sales promotion. Unplanned online purchases are most often made in the middle of the month, and promotions are the most influential in purchasing decisions.","PeriodicalId":46074,"journal":{"name":"Journal of Computer Security","volume":null,"pages":null},"PeriodicalIF":0.9000,"publicationDate":"2021-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"9","resultStr":"{\"title\":\"The Effect of Sales Promotion and Knowledge on Impulsive Buying of Online Platform Consumers\",\"authors\":\"Tasneem Al Mutanafisa, Retnaningsih\",\"doi\":\"10.29244/JCS.6.1.77-91\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Impulsive buying is an unplanned purchase decision due to stimulation from the shopping environment. This study aims to analyze the consumer characteristics and sales promotion, knowledge, and impulsive buying and the influence of consumer characteristics, sales promotion, and knowledge on impulsive buying. The study used a cross-sectional study design, which was conducted from December 2019 to January 2020. In this study, respondents were 145 Shopee users who made purchases in the last three months selected purposively. Data were collected by filling out an online questionnaire. The results showed that the length of education was related to sales promotion and knowledge, while income and promotion were related to impulsive buying. Meanwhile, a factor that has a positive effect on impulsive buying is sales promotion. Unplanned online purchases are most often made in the middle of the month, and promotions are the most influential in purchasing decisions.\",\"PeriodicalId\":46074,\"journal\":{\"name\":\"Journal of Computer Security\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":0.9000,\"publicationDate\":\"2021-02-28\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"9\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Computer Security\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.29244/JCS.6.1.77-91\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q4\",\"JCRName\":\"COMPUTER SCIENCE, INFORMATION SYSTEMS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Computer Security","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.29244/JCS.6.1.77-91","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"COMPUTER SCIENCE, INFORMATION SYSTEMS","Score":null,"Total":0}
The Effect of Sales Promotion and Knowledge on Impulsive Buying of Online Platform Consumers
Impulsive buying is an unplanned purchase decision due to stimulation from the shopping environment. This study aims to analyze the consumer characteristics and sales promotion, knowledge, and impulsive buying and the influence of consumer characteristics, sales promotion, and knowledge on impulsive buying. The study used a cross-sectional study design, which was conducted from December 2019 to January 2020. In this study, respondents were 145 Shopee users who made purchases in the last three months selected purposively. Data were collected by filling out an online questionnaire. The results showed that the length of education was related to sales promotion and knowledge, while income and promotion were related to impulsive buying. Meanwhile, a factor that has a positive effect on impulsive buying is sales promotion. Unplanned online purchases are most often made in the middle of the month, and promotions are the most influential in purchasing decisions.
期刊介绍：
The Journal of Computer Security presents research and development results of lasting significance in the theory, design, implementation, analysis, and application of secure computer systems and networks. It will also provide a forum for ideas about the meaning and implications of security and privacy, particularly those with important consequences for the technical community. The Journal provides an opportunity to publish articles of greater depth and length than is possible in the proceedings of various existing conferences, while addressing an audience of researchers in computer security who can be assumed to have a more specialized background than the readership of other archival publications.
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