Talking the talk but not leading the walk: A study of ICA presidential addresses

ABSTRACT Each year, the president of the International Communication Association speaks to the plenary session of its annual conference. Conceptualizing the speeches as disciplinary talk, we examined them using a combination of qualitative content analysis and bibliometric study. The results show how presidential addresses either aimed to present a metaview of the field or to offer targeted reflections revolving around individual interests. Both types reiterate common topics—that is, they talk the talk—but they receive scant attention and thus cannot respond to calls for more integration of the field. Moreover, the speeches do not lead the walk—they remain ambivalent about how to respond to its pluralization and do not steer communication studies in a particular direction.