{"title":"IT业务模式分析与IT产品战略定位指南","authors":"G. Herzwurm, W. Pietsch","doi":"10.1109/IWSPM.2008.3","DOIUrl":null,"url":null,"abstract":"Depending on the perspectives and the stage within the life cycle IT product are viewed and managed differently. A model is presented that integrates different perspectives and stages serving as an aid for the analysis of business models purposeful and focused positioning of IT-products. Four generic business models are analysed with regard to the product management function in general and the positioning field for IT-products specifically: off-the-shelf, license plus service, project, and system service.","PeriodicalId":6435,"journal":{"name":"2008 Second International Workshop on Software Product Management","volume":"69 1","pages":"1-8"},"PeriodicalIF":0.0000,"publicationDate":"2008-09-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"5","resultStr":"{\"title\":\"Guidelines for the Analysis of IT Business Models and Strategic Positioning of IT-Products\",\"authors\":\"G. Herzwurm, W. Pietsch\",\"doi\":\"10.1109/IWSPM.2008.3\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Depending on the perspectives and the stage within the life cycle IT product are viewed and managed differently. A model is presented that integrates different perspectives and stages serving as an aid for the analysis of business models purposeful and focused positioning of IT-products. Four generic business models are analysed with regard to the product management function in general and the positioning field for IT-products specifically: off-the-shelf, license plus service, project, and system service.\",\"PeriodicalId\":6435,\"journal\":{\"name\":\"2008 Second International Workshop on Software Product Management\",\"volume\":\"69 1\",\"pages\":\"1-8\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2008-09-09\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"5\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"2008 Second International Workshop on Software Product Management\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1109/IWSPM.2008.3\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"2008 Second International Workshop on Software Product Management","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1109/IWSPM.2008.3","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Guidelines for the Analysis of IT Business Models and Strategic Positioning of IT-Products
Depending on the perspectives and the stage within the life cycle IT product are viewed and managed differently. A model is presented that integrates different perspectives and stages serving as an aid for the analysis of business models purposeful and focused positioning of IT-products. Four generic business models are analysed with regard to the product management function in general and the positioning field for IT-products specifically: off-the-shelf, license plus service, project, and system service.
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