Capital One的技术实施

IF 1.1 4区 管理学 Q4 MANAGEMENT Informs Journal on Applied Analytics Pub Date : 2022-08-25 DOI:10.1287/inte.2022.1135
E. Cook, Jason R. W. Merrick
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引用次数: 0

摘要

在大型组织中,新技术的实现经常受到客户、员工和管理层的延迟和不满的困扰。在Capital One,群体决策理论被用于从公司范围的角度评估三种实施策略的风险,以及公司内每个利益相关者群体的风险。分析显示,这三种替代方案中的每一种都会对一个或多个利益相关者群体产生负面影响,从而导致开发新的实施策略,从而使成功推出避免了困扰其他实施相同技术的银行的延误,并提高了员工和客户满意度。
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Technology Implementation at Capital One
Implementations of new technology in large organizations are often plagued with delays and dissatisfaction among customers, employees, and management. At Capital One, group decision theory was used to provide an assessment of the risks of three implementation strategies from a company-wide perspective, along with the risks to each of the stakeholder groups within the company. The analysis revealed that each of the three alternatives would negatively affect one or more of the stakeholder groups, leading to the development of a new implementation strategy which allowed for a successful rollout avoiding delays that plagued other banks implementing the same technology and improving both employee and customer satisfaction.
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