{"title":"创新创业教育与广告教育深度融合的重要性与方法","authors":"P. Zanuttigh","doi":"10.38007/ijmc.2021.020202","DOIUrl":null,"url":null,"abstract":"Develop entrepreneurial innovation ability of university students, colleges and universities for the community, an important measure for economic education market, especially for advertising specialty training college and pay attention to their innovative ability is essential. In the exploration and research of the innovation and entrepreneurship education in advertising majors, it should be based on the research resources of advertising majors and teaching reforms, focusing on the reform of transformation curriculum reform and talent training programs, and guided by the training mechanism of innovative entrepreneurs. Gradually strengthen the deep integration of innovation and entrepreneurship education and talent training system, curriculum teaching content, practical education activities, curriculum assessment and credit assessment, so as to improve the teaching level of college advertising majors.","PeriodicalId":43265,"journal":{"name":"International Journal of Mobile Computing and Multimedia Communications","volume":null,"pages":null},"PeriodicalIF":0.4000,"publicationDate":"2021-06-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"The Importance and Method of Deep Integration of Innovation and Entrepreneurship Education and Advertising Education\",\"authors\":\"P. Zanuttigh\",\"doi\":\"10.38007/ijmc.2021.020202\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Develop entrepreneurial innovation ability of university students, colleges and universities for the community, an important measure for economic education market, especially for advertising specialty training college and pay attention to their innovative ability is essential. In the exploration and research of the innovation and entrepreneurship education in advertising majors, it should be based on the research resources of advertising majors and teaching reforms, focusing on the reform of transformation curriculum reform and talent training programs, and guided by the training mechanism of innovative entrepreneurs. Gradually strengthen the deep integration of innovation and entrepreneurship education and talent training system, curriculum teaching content, practical education activities, curriculum assessment and credit assessment, so as to improve the teaching level of college advertising majors.\",\"PeriodicalId\":43265,\"journal\":{\"name\":\"International Journal of Mobile Computing and Multimedia Communications\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":0.4000,\"publicationDate\":\"2021-06-15\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"International Journal of Mobile Computing and Multimedia Communications\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.38007/ijmc.2021.020202\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q4\",\"JCRName\":\"TELECOMMUNICATIONS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Mobile Computing and Multimedia Communications","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.38007/ijmc.2021.020202","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"TELECOMMUNICATIONS","Score":null,"Total":0}
The Importance and Method of Deep Integration of Innovation and Entrepreneurship Education and Advertising Education
Develop entrepreneurial innovation ability of university students, colleges and universities for the community, an important measure for economic education market, especially for advertising specialty training college and pay attention to their innovative ability is essential. In the exploration and research of the innovation and entrepreneurship education in advertising majors, it should be based on the research resources of advertising majors and teaching reforms, focusing on the reform of transformation curriculum reform and talent training programs, and guided by the training mechanism of innovative entrepreneurs. Gradually strengthen the deep integration of innovation and entrepreneurship education and talent training system, curriculum teaching content, practical education activities, curriculum assessment and credit assessment, so as to improve the teaching level of college advertising majors.