印度快速消费品行业——趋向寡头垄断?

S. Anupama, Dhanisha Dharmajan, Rajiv Nair
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引用次数: 0

摘要

我们研究了印度快速消费品(FMCG)行业的表现。它是印度的第四大行业。宏观经济因素、现代生产技术、健全的物流设施、有效的分销网络和卓越的营销能力使该部门比其他部门具有优势。公司业绩是通过考虑流动性、偿付能力和盈利能力比率以及采用通用规模报表和比较报表来确定的。我们发现,该行业似乎过于依赖少数几家公司的业绩。我们进一步发现,企业绩效与企业社会责任等非商业因素无关。
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Fast Moving Consumer Goods sector in India – Tending towards oligopoly?
We study the performance of the fast-moving consumer goods (FMCG) sector, in India. It is the fourth largest sector in India. Macroeconomic factors, modern production techniques, robust logistics facilities, ef fi cient distribution networks and superior marketing capabilities have given the sector an edge over the other sectors. Firm performance is determined by considering liquidity, solvency and pro fi tability ratios and also by employing common size statements, and comparative statements. We fi nd that the sector appears to be overly dependent on the performance of a few fi rms. We further fi nd that fi rm performance is not related to non-commercial factors such as CSR.
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