Cultural Capital and Cultural Heritage Education in UNESCO Sites ‘The Right Way’: Insights in Challenging Times

This work introduces two case studies relative to the the projects of cultural heritage preservation and development implemented in two famous Italian UNESCO sites, aimed at raising both awareness and increasing the sharing of cultural heritage value. The cases point out the effectiveness of the approaches suggested by both the European Community, and UNESCO, based on the involvement of multiple stakeholders, including young generations, in initiating the preservation and socio-economic regeneration of historic cities of outstanding universal value and inspiring good practices and coherent behaviours among different city users.