A Study on the Factors that Influence the Fitness Between Technology Strategy and Corporate Strategy

Facilitating the company's competitive advantage building as well as enhancing its financial performance, the fitness between one company's technology strategy and its corporate strategy plays a significant role of ensuring the deployment of the company's technological capability and technological resources. In order to analyze the factors which influence the fitness between a company's technological capabilities and its corporate strategy, this study introduces four factors based on the former relevant studies. They are the external environment, top management, firm's technological resources and the organizational convergence ability. Moreover, this study has creatively utilized technology attitude, product innovation and process innovation as three indicators to measure the studying object: the fitness between a company's technology strategy and corporate strategy. After empirical research, a model is constructed, with all the detailed influencing factors and their functional mechanism included. Finally, the limitations and future expectations are discussed.