自动售货机产品分销中的风险评估

Aslı Yıldız, Coskun Özkan, Selçuk Alp, E. Ayyıldız
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摘要

由于顾客需求的变化、社会观念的变化、信息获取的便利、技术的进步、需求的增加和环境条件的变化等因素,供应链变得越来越复杂,成功地管理供应链为企业提供了极大的便利。有效的供应链和这条链中的所有运营管理对零售商来说非常重要,零售商在向最终消费者分销产品和服务方面发挥着关键作用。自动售货机,在供应商管理系统中被称为零售商的顾客,是广泛用于向最终消费者提供产品或服务的分销渠道之一。这项研究的目的是对自动售货机的产品分销进行风险评估。为此,采用多准则决策方法之一的Best - Worst方法来确定和评估供应风险。根据该方法对研究确定的九个风险标准进行评估,确定了主要需要考虑的风险为“需求跟踪误差”、“与竞争对手相比定性和定量不足”、“车辆隔间和容量不足”。
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Risk Assessment in Vending Machine Product Distribution
Successfully managing the supply chain, which has become complex with many factors such as changes in customer demands, social perception, ease of access to information, advances in technology, increasing needs, and changing environmental conditions, provides great convenience to businesses. Effective supply chain and all operations management in this chain has great importance for retailers, which play a key role in the distribution of products and services to the end consumer. Vending machines, which are called the customers of retailers in a vendor-managed system, are among the distribution channels that are widely used in delivering products or services to the end consumer. The study, it is aimed to make a risk assessment for product distribution to vending machines. For this purpose, the Best Worst method, which is one of the Multi-Criteria Decision Making methods, is used to determine and evaluate supply risks. As a result of the evaluation of the nine risk criteria determined for the study according to the method, the risks that should be considered primarily are determined as "Errors in demand tracking", "Qualitative and quantitative inadequacies compared to competitors", "Insufficient vehicle compartment and capacity".
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