Shifting the dynamics in popular culture on Islamophobic media narratives

Prior to the Christchurch mosque massacres on 15 March 2019, studies on New Zealand media showed that representations of Islam and Muslims were largely negative. Muslims were depicted as terror-prone and a threat to democracy and free speech. This popular media culture of negative framing is not unique to New Zealand as global media studies show a consistent and disproportionately high negative labelling of Islam and Muslims compared with adherents of other faiths. This article focuses on the role of the government and media to shift the dynamics in popular culture in Islamophobic media narratives. A critical analysis of the actions of these powerful sectors at the Conference on Countering Terrorism and Violent Extremism (CTVE) in 2021 showed an opportunity to address issues management and culture competence that could change the way Muslims and Islam perceived and represented the media.