Sustainable ecotourism development and visitor satisfaction: the case of Bomfobiri Wildlife Sanctuary, Kumawu, Ghana

ABSTRACT The potential for sustainable ecotourism development in Bomfobiri Wildlife Sanctuary (BWS) addresses conservation needs, visitor satisfaction, and community benefits. The study assessed the tourist and exploitation values of the sanctuary using the Pralong model. The study purposively interviewed five key informants, and field studies were conducted to determine tourist and exploitation values of seven key attraction sites. Semi-structured questionnaires were administered to 215 respondents, selected from visitors who have completed guided tours in the sanctuary in a visitor satisfaction survey. The study revealed that most attraction sites are under-exploited, resulting in low economic gains. Pame hills and waterfalls are well exploited and ranked first in tourist and exploitation values. Seeing waterfalls was the top-ranked motivation for visiting the sanctuary and enhanced visitor satisfaction, followed by enjoying the views, learning about wildlife and nature, being close to nature, and having an adventure. However, care should be taken to avoid over-exploitation of the waterfalls area. Other attraction sites with great potential but under-utilised should be developed to boost their tourist value and minimise the impact of ecotourism on concentrating on a few sites. Tourists were generally happy with the attractions of the sanctuary and impressed with the friendliness of park staff and safety. Carefully planned and proper development of the sanctuary will ensure sustainability and continue delivering conservation goals, visitor satisfaction, and community benefits.