基于系统动力学的高校客户关系管理智能决策机制研究

Bing Liu, Yuan Su, Yuan Li
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引用次数: 2

摘要

本文在分析高校客户的基础上,运用系统动力学(SD)对高校客户关系管理(CRM)决策机制中关键成功因素之间的关系进行建模,寻找相对最佳决策,并以H大学为案例进行仿真研究。这种系统化的数据处理方式为提高高校CRM决策质量提供了一种新的思路。
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Research on Customer Relationship Management Intelligent Decision-Making Mechanism of University Based on System Dynamics
Based on the analysis of university's customers, this paper applies System Dynamics (SD) to model the relationships among critical successful factors of university's Customer Relationship Management (CRM) decision-making mechanism to find the relatively best decision, taking H University as a case study for simulation. This systematic way on dealing with data provides a new thought to improve university's CRM decision quality.
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