Personalized recommendation algorithm in social networks based on representation learning

Recommendation algorithm is not only widely used in entertainment media, but also plays an important role in national strategy, such as the recommendation algorithm of byte beating company. This paper studies the personalized recommendation algorithm based on representation learning. The data in social network is complex, and the data mainly exists in various platforms. This paper introduces AI (Artificial Intelligence) algorithm to guide the algorithm of representation learning, and integrates the algorithm steps of representation learning, to realize the implementation of personalized recommendation algorithm in social network, and compares the representation learning algorithm. Finally, this paper designs a method based on heat conduction and text mining to provide users with webpage recommendations and help users better mine interesting popular webpages. Research shows that the performance of IMF is better than that of PMF because it overcomes the sparsity of data by pre-filling. The accuracy of IMF is 3.69% higher than that of PMF on the epinions data set, and 6.24% higher than that of PMF on the double data set. Rtcf, socialmf, tcars, CSIT, isrec, and hesmf have better performance than PMF and IMF. Among them, rtcf, socialmf, tcars, CSIT, isrec, and hesmf improve the MAE performance of PMF by 7.6%, 6.3%, 8.8%, 7.9%, 9.5% and 14.2%, respectively.