{"title":"游戏化、学习和营销","authors":"Massimiliano Minaudo","doi":"10.15406/IRATJ.2020.06.00208","DOIUrl":null,"url":null,"abstract":"The term, which derives from the word “game”, is becoming so popular that it will soon be used in all marketing departments, but this could also be an understatement, which is why it must rightly be considered as an effective tool capable of propagating and spreading various messages or even pushing the user to certain behaviors and this would mean, above all for companies and educational institutions, the achievement of the objectives.","PeriodicalId":54943,"journal":{"name":"International Journal of Robotics & Automation","volume":"1 1","pages":""},"PeriodicalIF":0.8000,"publicationDate":"2020-07-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Gamification, learning & marketing\",\"authors\":\"Massimiliano Minaudo\",\"doi\":\"10.15406/IRATJ.2020.06.00208\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The term, which derives from the word “game”, is becoming so popular that it will soon be used in all marketing departments, but this could also be an understatement, which is why it must rightly be considered as an effective tool capable of propagating and spreading various messages or even pushing the user to certain behaviors and this would mean, above all for companies and educational institutions, the achievement of the objectives.\",\"PeriodicalId\":54943,\"journal\":{\"name\":\"International Journal of Robotics & Automation\",\"volume\":\"1 1\",\"pages\":\"\"},\"PeriodicalIF\":0.8000,\"publicationDate\":\"2020-07-09\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"International Journal of Robotics & Automation\",\"FirstCategoryId\":\"94\",\"ListUrlMain\":\"https://doi.org/10.15406/IRATJ.2020.06.00208\",\"RegionNum\":4,\"RegionCategory\":\"计算机科学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q4\",\"JCRName\":\"AUTOMATION & CONTROL SYSTEMS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Robotics & Automation","FirstCategoryId":"94","ListUrlMain":"https://doi.org/10.15406/IRATJ.2020.06.00208","RegionNum":4,"RegionCategory":"计算机科学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"AUTOMATION & CONTROL SYSTEMS","Score":null,"Total":0}
The term, which derives from the word “game”, is becoming so popular that it will soon be used in all marketing departments, but this could also be an understatement, which is why it must rightly be considered as an effective tool capable of propagating and spreading various messages or even pushing the user to certain behaviors and this would mean, above all for companies and educational institutions, the achievement of the objectives.
期刊介绍：
First published in 1986, the International Journal of Robotics and Automation was one of the inaugural publications in the field of robotics. This journal covers contemporary developments in theory, design, and applications focused on all areas of robotics and automation systems, including new methods of machine learning, pattern recognition, biologically inspired evolutionary algorithms, fuzzy and neural networks in robotics and automation systems, computer vision, autonomous robots, human-robot interaction, microrobotics, medical robotics, mobile robots, biomechantronic systems, autonomous design of robotic systems, sensors, communication, and signal processing.
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