影响服装购买的因素

A. A. Illeez, Önder Yücel
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引用次数: 0

摘要

本研究旨在确定影响消费者在服装购买过程中选择的因素。研究采用问卷调查法作为数据收集技术,数据来自居住在伊兹密尔省的826人。问卷由8个部分组成。这些是人口统计信息(年龄和性别),购物频率,品牌的含义,购买衣服的原因,影响服装偏好的因素,根据产品类型的品牌的重要性,首选的购物场所,最后试图确定品牌所创造的印象。根据所获得的数据作出了评价和评论。
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FACTORS AFFECTING CLOTHING PURCHASE
This study was conducted to determine the factors affecting consumers' choice during clothing purchase. Questionnaire method was used as the data collection technique in the research and data were obtained from 826 people living in Izmir province. The questionnaire consists of 8 sections. These are demographic information (age and gender), shopping frequency, the meaning of the brand, reasons for purchasing clothes, factors affecting clothing preference, the importance of the brand according to the product type, preferred places for shopping and finally the impressions created by the brand were tried to be determined. Evaluations and comments were made in the light of the data obtained.
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