创造慈善文化

IF 8 Q1 INFORMATION SCIENCE & LIBRARY SCIENCE Bottom Line Pub Date : 2016-08-15 DOI:10.1108/BL-02-2016-0012
Jesse Whitchurch, A. Comer
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引用次数: 2

摘要

随着2014年初对外关系总监的退休,万豪图书馆的新院长利用这个机会将图书馆的筹款活动推向了一个新的方向。本文旨在探讨一种将慈善事业制度化以提高其有效性的方法,并制定实施计划。设计/方法/方法改变职位期望并聘请新的发展总监来领导这一变化已被证明对图书馆员工和捐助者有益。新的发展总监和院长正在改变万豪图书馆的发展文化,他们不仅与图书馆教职员工密切合作,而且在发展工作的各个方面与他们合作。尽管新项目实施才一年多一点,但积极的成果已经开始显现。这些措施包括工作人员更加敬业,捐助者得到更好的服务,对图书馆的捐赠增加,其中包括数百万美元的重大翻新礼物以及350万美元的稀有材料礼物。虽然有很多关于发展的研究,但很少特别关注大型大学背景下图书馆所面临的资产和挑战。本文讨论了图书馆筹款的利弊,并提供了一个图书馆如何利用其员工和在大学中的核心作用的模型。
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Creating a culture of philanthropy
Purpose With the retirement of the External Relations Director in early 2014, the Marriott Library’s new Dean used this opportunity to move library fundraising in a new direction. This paper aims to examine one approach to institutionalizing philanthropy to increase its effectiveness and creates a plan for implementation. Design/methodology/approach Changing the position expectations and hiring a new Development Director to lead the change has proven beneficial to the library staff and donors. The new Development Director and Dean are changing the culture of development at the Marriott Library by not only working closely with library faculty and staff but also through making them partners in all aspects of development work. Findings Although the new program has only been in place for a little more than a year, positive outcomes are already emerging. These include a more engaged staff, better served donors and an increase in donations to the library including, a multi-million dollar gift for a major renovation as well as a US$3.5 m gift of rare materials. Originality/value While there has been a lot of research on development, little of it focuses specifically on the assets and challenges libraries face within the context of large universities. This paper discusses the advantages and disadvantages of library fundraising and offers a model of how libraries can leverage their staff and central role within the university.
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来源期刊
Bottom Line
Bottom Line INFORMATION SCIENCE & LIBRARY SCIENCE-
CiteScore
9.90
自引率
12.20%
发文量
7
期刊介绍: Because The Bottom Line: Managing Library Finances is written and edited by well respected figures from the librarian community - you can be assured the topics covered will be particularly relevant to you and your library.
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