分析了穆斯林消费者对没有上单证明的产品的兴趣

Anggit Listyoningrum, Albari Albari
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引用次数: 17

摘要

本研究以ajsen计划行为理论(1991)为基础,分析态度、主观规范和控制行为知觉对消费者购买兴趣的影响。本研究的对象是一家公司的蛋糕产品,该公司不再拥有印度尼西亚Majelis Ulama (MUI)的清真证书。采用判断抽样的方法,选取法库尔塔斯经济学院的100多名学生作为调查对象。这些回答者被认为是蛋糕产品的穆斯林消费者。运用多元回归模型检验自变量对因变量的影响。结果表明,各自变量对消费者购买兴趣变量均有正向影响。
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ANALISIS MINAT BELI KONSUMEN MUSLIM TERHADAP PRODUK YANG TIDAK DIPERPANJANG SERTIFIKAT HALALNYA
This research is aim to analysize the influence of attitude, subjective norm, and control behavior perception to consumer purchase interest based on Ajsenâ's Theory of Planned Behavior ( 1991). Object of this research was a cake product of a company which no longer has halal certificate from Majelis Ulama Indonesia (MUI). As many as 100 students of Fakultas Ekonomi UII were taken as respondents by using judgment sampling method. These respondents are assumed to represent muslim consumers of the cake product. A multiple regression model was run to examine the influence of independent variables to dependent variable. The result shows the positive influence of all independent variables to consumer purchase interest variable.
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自引率
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发文量
21
审稿时长
10 weeks
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