{"title":"改变传统:观众如何看待标志性的圣诞讲座系列","authors":"A. Sardo, H. Little, L. Fogg-Rogers","doi":"10.1080/21548455.2021.2012298","DOIUrl":null,"url":null,"abstract":"ABSTRACT The Royal Institution Christmas Lectures are a landmark in the history of science communication. With today’s changing media landscape, it is important to know who is currently watching, how they are watching, and how they are perceiving the content. This cross-sectional study evaluated perceptions of live audiences, people watching at home via Twitter, and awareness of the Lectures by science-interested audiences. The Lectures are valued by science-enthusiast audiences for performative identity sharing and valued tradition. However, younger generations are shifting away from traditional television to online videos, and the Lectures must adapt to remain relevant to new audiences.","PeriodicalId":45375,"journal":{"name":"International Journal of Science Education Part B-Communication and Public Engagement","volume":"43 1","pages":"378 - 393"},"PeriodicalIF":1.4000,"publicationDate":"2021-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":"{\"title\":\"Transforming tradition: how the iconic Christmas Lectures series is perceived by its audiences\",\"authors\":\"A. Sardo, H. Little, L. Fogg-Rogers\",\"doi\":\"10.1080/21548455.2021.2012298\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"ABSTRACT The Royal Institution Christmas Lectures are a landmark in the history of science communication. With today’s changing media landscape, it is important to know who is currently watching, how they are watching, and how they are perceiving the content. This cross-sectional study evaluated perceptions of live audiences, people watching at home via Twitter, and awareness of the Lectures by science-interested audiences. The Lectures are valued by science-enthusiast audiences for performative identity sharing and valued tradition. However, younger generations are shifting away from traditional television to online videos, and the Lectures must adapt to remain relevant to new audiences.\",\"PeriodicalId\":45375,\"journal\":{\"name\":\"International Journal of Science Education Part B-Communication and Public Engagement\",\"volume\":\"43 1\",\"pages\":\"378 - 393\"},\"PeriodicalIF\":1.4000,\"publicationDate\":\"2021-10-02\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"1\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"International Journal of Science Education Part B-Communication and Public Engagement\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1080/21548455.2021.2012298\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q2\",\"JCRName\":\"EDUCATION & EDUCATIONAL RESEARCH\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Science Education Part B-Communication and Public Engagement","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/21548455.2021.2012298","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"EDUCATION & EDUCATIONAL RESEARCH","Score":null,"Total":0}
Transforming tradition: how the iconic Christmas Lectures series is perceived by its audiences
ABSTRACT The Royal Institution Christmas Lectures are a landmark in the history of science communication. With today’s changing media landscape, it is important to know who is currently watching, how they are watching, and how they are perceiving the content. This cross-sectional study evaluated perceptions of live audiences, people watching at home via Twitter, and awareness of the Lectures by science-interested audiences. The Lectures are valued by science-enthusiast audiences for performative identity sharing and valued tradition. However, younger generations are shifting away from traditional television to online videos, and the Lectures must adapt to remain relevant to new audiences.
期刊介绍：
International Journal of Science Education Part B: Communication and Public Engagement will address the communication between and the engagement by individuals and groups concerning evidence-based information about the nature, outcomes, and social consequences, of science and technology. The journal will aim: -To bridge the gap between theory and practice concerning the communication of evidence-based information about the nature, outcomes, and social consequences of science and technology; -To address the perspectives on communication about science and technology of individuals and groups of citizens of all ages, scientists and engineers, media persons, industrialists, policy makers, from countries throughout the world; -To promote rational discourse about the role of communication concerning science and technology in private, social, economic and cultural aspects of life
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