符号学景观:扩展印尼多语言

Zane Goebel
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引用次数: 4

摘要

本文对2019年1月在万隆拍摄的约600张照片中的标牌(如海报、标志、广告牌)照片样本进行了非常初步的描述。利用价值和规模方面的学术研究,特别是符号学景观方面的研究,本文试图扩展印度尼西亚多语言标牌的早期分析。我将探讨如何通过对这个标牌的分析来洞察印尼的多语言、不平等和流动性,以及不同的社会、政治和经济制度如何影响多语言景观。
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Semiotic Landscapes: Scaling Indonesian Multilingualism
This article presents a very preliminary description of a sample of photos of signage (e.g. posters, signs, billboards) drawn from around six hundred photos taken in Bandung in January 2019. Drawing upon scholarship on value and scale in general, and work on semiotic landscapes in particular, this paper seeks to extend earlier analysis of multilingual signage in Indonesia. I explore how an analysis of this signage can provide insights into multilingualism, inequality, and mobility in Indonesia, as well as how different social, political, and economic regimes effect the multilingual landscape.
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