Evaluation of the role of services and facilities in the development of urban tourism (Case study of Ramsar city)

Facilities and services in the cities are the most important indicators inthe development of urban tourism. For this reason, the necessity of evaluatingthe role of these services and facilities in the development process of urbantourism is of immense importance. Due to the necessity of research andrecognition of natural facilities and potentials available in Ramsar city,introduction, recognition and targeting of these natural powers are required.Ramsar is one of the coastal towns of Mazandaran province which is ofconsiderable importance in tourism in terms of its specific geographicalsituation and location near the Caspian Sea with the soft sandy beach, havinghot and cold mineral springs, lush and beautiful forest environment and theCaspian region which attracts numerous domestic and foreign tourists everyyear. The present study is aimed at increasing the power of ecotourism in thecity of Ramsar, identification of tourist facilities and services, and increasingthe satisfaction rate of urban tourists in the study area. The research methodis of descriptive-analytical type, and the field and library methods were usedfor data collection. Using Cronbach's alpha method 242 questionnaires wereconsidered and were conducted for completion by the tourists present in therecreational places of Ramsar city which have been analyzed by means ofinferential statistics of Chi-square test after the data is addressed in SPSSsoftware environment. The most important research findings have been pronouncedto be the dissatisfaction of tourists with the cleanliness of the beaches andparks, lack of appropriate and adequate toilets in tourist spots, high price ofgoods and brightness at night. The factors most effective in attractingtourists in the city of Ramsar were stated by those questioned to be the seaand the beaches of the city of Ramsar, hot mineral springs, waterfalls, and atlast mountains and forests in order.