Gossip on Main Street: Visualizing Oral Exchange in Mid-Twentieth-Century Small-Town Photography and Art

This article explores the visual representation of gossip, rumourmongering, storytelling, and other analogues of oral exchange in mid twentieth-century small-town American visual narrative. I herein examine two key visual artists of the interwar period – photographer Ben Shahn and painter Norman Rockwell – and their place within the small-town narrative form, as well as Life magazine and its institutional small-town preoccupations. Considering Shahn's photographic work conducted as part of the Farm Security Administration to Rockwell's culturally dominant scenes of idyllic small-town life, I argue that both emphasize gossip's narratability despite their drastically different provenance. Opposing Shahn's scenes of Depression-era poverty with Rockwell's homogeneous vignettes of rural life, it will be concluded that gossip and oral exchange remained a vital narrative constituent for artists of the small town during the mid-twentieth century, and that its narrative significance cannot be overstated.