{"title":"网络冲动购买行为的影响因素","authors":"Vidyarini Dwita, Retsi","doi":"10.2991/piceeba-19.2019.79","DOIUrl":null,"url":null,"abstract":"The purpose of this study is to examine the relationship between between hedonic shopping motivation, online store beliefs, sales promotion and impulse buying online of fashion products. A total of 151 questionnaires were collected to test with multiple regression analysis. The study sample includes students of Economic Faculty at Universitas Negeri Padang who have experienced impulse buying online via social media. The results imply that hedonic shopping motivation, online store beliefs, and sales promotion significant influence on impulse buying online.","PeriodicalId":31784,"journal":{"name":"International Conference on Economics Education Business and Accounting","volume":"22 1","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2019-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"The Influence Factors of Impulse Buying Online Behavior\",\"authors\":\"Vidyarini Dwita, Retsi\",\"doi\":\"10.2991/piceeba-19.2019.79\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The purpose of this study is to examine the relationship between between hedonic shopping motivation, online store beliefs, sales promotion and impulse buying online of fashion products. A total of 151 questionnaires were collected to test with multiple regression analysis. The study sample includes students of Economic Faculty at Universitas Negeri Padang who have experienced impulse buying online via social media. The results imply that hedonic shopping motivation, online store beliefs, and sales promotion significant influence on impulse buying online.\",\"PeriodicalId\":31784,\"journal\":{\"name\":\"International Conference on Economics Education Business and Accounting\",\"volume\":\"22 1\",\"pages\":\"\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2019-09-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"International Conference on Economics Education Business and Accounting\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.2991/piceeba-19.2019.79\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Conference on Economics Education Business and Accounting","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.2991/piceeba-19.2019.79","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
The Influence Factors of Impulse Buying Online Behavior
The purpose of this study is to examine the relationship between between hedonic shopping motivation, online store beliefs, sales promotion and impulse buying online of fashion products. A total of 151 questionnaires were collected to test with multiple regression analysis. The study sample includes students of Economic Faculty at Universitas Negeri Padang who have experienced impulse buying online via social media. The results imply that hedonic shopping motivation, online store beliefs, and sales promotion significant influence on impulse buying online.
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