{"title":"如何赢得价格战","authors":"Patrick Reinmoeller","doi":"10.13007/403","DOIUrl":null,"url":null,"abstract":"The article discusses price wars between competing companies, presenting recommendations for business strategies as of 2014 and focusing on the business methods used by the grocery company Albert Heijn BV during a price war in the Netherlands between 2003 and 2005. Recommendations include aligning revenues with cost structures and monitoring initiative effectiveness.","PeriodicalId":48169,"journal":{"name":"Mit Sloan Management Review","volume":null,"pages":null},"PeriodicalIF":4.0000,"publicationDate":"2014-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"5","resultStr":"{\"title\":\"How to win a price war\",\"authors\":\"Patrick Reinmoeller\",\"doi\":\"10.13007/403\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The article discusses price wars between competing companies, presenting recommendations for business strategies as of 2014 and focusing on the business methods used by the grocery company Albert Heijn BV during a price war in the Netherlands between 2003 and 2005. Recommendations include aligning revenues with cost structures and monitoring initiative effectiveness.\",\"PeriodicalId\":48169,\"journal\":{\"name\":\"Mit Sloan Management Review\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":4.0000,\"publicationDate\":\"2014-01-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"5\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Mit Sloan Management Review\",\"FirstCategoryId\":\"91\",\"ListUrlMain\":\"https://doi.org/10.13007/403\",\"RegionNum\":4,\"RegionCategory\":\"管理学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q2\",\"JCRName\":\"BUSINESS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Mit Sloan Management Review","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.13007/403","RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"BUSINESS","Score":null,"Total":0}
The article discusses price wars between competing companies, presenting recommendations for business strategies as of 2014 and focusing on the business methods used by the grocery company Albert Heijn BV during a price war in the Netherlands between 2003 and 2005. Recommendations include aligning revenues with cost structures and monitoring initiative effectiveness.
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