{"title":"色彩在顾客密集购买意向达成中的作用:探索性描述性案例研究(S.O.R模型应用)","authors":"Saleh Ayad, R. Ainous, Samir B. Maliki","doi":"10.37136/0504-000-019-017","DOIUrl":null,"url":null,"abstract":"This research work studied the influence of colors in groceries, as an atmospheric variable, on the customer","PeriodicalId":14165,"journal":{"name":"International Journal of Innovation and Applied Studies","volume":"16 1","pages":"173-182"},"PeriodicalIF":0.0000,"publicationDate":"2016-05-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"4","resultStr":"{\"title\":\"The Role of Color in the Attainment of Customers’ Intensive Buying Intention: An Exploratory Descriptive Case Study (S.O.R Model Application)\",\"authors\":\"Saleh Ayad, R. Ainous, Samir B. Maliki\",\"doi\":\"10.37136/0504-000-019-017\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This research work studied the influence of colors in groceries, as an atmospheric variable, on the customer\",\"PeriodicalId\":14165,\"journal\":{\"name\":\"International Journal of Innovation and Applied Studies\",\"volume\":\"16 1\",\"pages\":\"173-182\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2016-05-30\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"4\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"International Journal of Innovation and Applied Studies\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.37136/0504-000-019-017\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Innovation and Applied Studies","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.37136/0504-000-019-017","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
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