Conceptual Framework for Motivating Actions towards Disaster Preparedness Through Risk Communication

The potential of risk communication as tool for reducing the devastating impacts posited by disaster hazards on human lives and property has been discussed extensively in literature. Most risk communication studies and strategies focus on awareness creation and education on disaster hazards. However, awareness creation and education on disaster hazards do not necessary translate into preparatory attitude and behaviour towards disaster hazards. Frantic efforts are required to persuade and motivate people at risk to convert hazard awareness and education into preparation towards disaster hazards. Against this backdrop, this paper develops a conceptual model through literature review to facilitate and enhance disaster preparedness through risk communication.