{"title":"企业家广泛使用Facebook营销以获得更广泛的影响","authors":"A. Wahi, Kunal Verma, Rati Vadehra","doi":"10.4018/ijvcsn.2014070104","DOIUrl":null,"url":null,"abstract":"This paper focuses mainly on the entrepreneurial aspect of using Facebook pages as a platform for business development and customer engagement through it. It also discusses various Facebook pages features, its powerful analytics tool called insights and how entrepreneurs are leveraging this social media platform for their ventures and ultimately how social media marketing is largely impacting the integrated marketing of the entrepreneurs.","PeriodicalId":90871,"journal":{"name":"International journal of virtual communities and social networking","volume":"8 1","pages":"53-62"},"PeriodicalIF":0.0000,"publicationDate":"2014-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"3","resultStr":"{\"title\":\"Extensive Use of Facebook Marketing by Entrepreneurs in Gaining a Wider Reach\",\"authors\":\"A. Wahi, Kunal Verma, Rati Vadehra\",\"doi\":\"10.4018/ijvcsn.2014070104\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This paper focuses mainly on the entrepreneurial aspect of using Facebook pages as a platform for business development and customer engagement through it. It also discusses various Facebook pages features, its powerful analytics tool called insights and how entrepreneurs are leveraging this social media platform for their ventures and ultimately how social media marketing is largely impacting the integrated marketing of the entrepreneurs.\",\"PeriodicalId\":90871,\"journal\":{\"name\":\"International journal of virtual communities and social networking\",\"volume\":\"8 1\",\"pages\":\"53-62\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2014-07-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"3\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"International journal of virtual communities and social networking\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.4018/ijvcsn.2014070104\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"International journal of virtual communities and social networking","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.4018/ijvcsn.2014070104","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Extensive Use of Facebook Marketing by Entrepreneurs in Gaining a Wider Reach
This paper focuses mainly on the entrepreneurial aspect of using Facebook pages as a platform for business development and customer engagement through it. It also discusses various Facebook pages features, its powerful analytics tool called insights and how entrepreneurs are leveraging this social media platform for their ventures and ultimately how social media marketing is largely impacting the integrated marketing of the entrepreneurs.
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