政党选举修辞:评价与建议

IF 1.7 3区 文学 Q2 COMMUNICATION Javnost-The Public Pub Date : 1997-01-01 DOI:10.1080/13183222.1997.11008655
N. Håkansson
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引用次数: 4

摘要

【摘要】政治修辞可以看作是亘古不变的,遵循着古老而普遍的说服规则。然而,学者们有时认为,政治语言在过去几十年里发生了实质性的变化,这是由于它适应了媒体逻辑或新的选举竞争模式。本文提出了一个政党宣传在不同竞选渠道中的实证研究模型。这个模型不是为了提供政治修辞的全面观点,而是为了提供更多关于媒体变化对政党语言可能意味着什么的知识。选举修辞是否有系统的变化?如果是这样,修辞是否会随着时间的推移而改变,采用与媒体逻辑相关的品质?或者,我们是否发现了一种不变的模式,可以更好地用政党竞争因素来解释?该模型确定了三个修辞维度:信息的具体性、方向性和身份建构。这些与假设的媒体效应相对应,同时也被释放出来。
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Election Rhetoric of Political Parties: An Appraisal and a Proposal
AbstractPolitical rhetoric may be regarded as unchanging, following ancient and universal rules of persuasion. However, scholars sometimes argue that political language has changed substantially over the last decades, due to its adaptation to media logic or to new modes of electoral competition. In this article I propose a model for empirical research of party propaganda in different election campaign channels. Rather than to offer a comprehensive view of political rhetoric, this model is designed to provide more knowledge of what media changes may have meant for the language of political parties. Does election rhetoric vary systematically? If so, does rhetoric change over time, adopting qualities associated with media logic? Or, do we find a non-changing pattern which can better be explained by party competition factors? Three rhetorical dimensions are identified in the model: message concreteness, direction, and identity construction. These correspond to hypothesised media effects, as well as being rele...
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来源期刊
Javnost-The Public
Javnost-The Public COMMUNICATION-
CiteScore
2.50
自引率
0.00%
发文量
13
期刊介绍: Javnost - The Public, an interdisciplinary peer-reviewed social and cultural science journal published by the European Institute for Communication and Culture in association with the Faculty of Social Sciences, University of Ljubljana, addresses problems of the public sphere on international and interdisciplinary levels. It encourages the development of theory and research, and helps understand differences between cultures. Contributors confront problems of the public, public communication, public opinion, public discourse, publicness, publicity, and public life from a variety of disciplinary and theoretical perspectives.
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