{"title":"政党选举修辞:评价与建议","authors":"N. Håkansson","doi":"10.1080/13183222.1997.11008655","DOIUrl":null,"url":null,"abstract":"AbstractPolitical rhetoric may be regarded as unchanging, following ancient and universal rules of persuasion. However, scholars sometimes argue that political language has changed substantially over the last decades, due to its adaptation to media logic or to new modes of electoral competition. In this article I propose a model for empirical research of party propaganda in different election campaign channels. Rather than to offer a comprehensive view of political rhetoric, this model is designed to provide more knowledge of what media changes may have meant for the language of political parties. Does election rhetoric vary systematically? If so, does rhetoric change over time, adopting qualities associated with media logic? Or, do we find a non-changing pattern which can better be explained by party competition factors? Three rhetorical dimensions are identified in the model: message concreteness, direction, and identity construction. These correspond to hypothesised media effects, as well as being rele...","PeriodicalId":46298,"journal":{"name":"Javnost-The Public","volume":null,"pages":null},"PeriodicalIF":1.7000,"publicationDate":"1997-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"4","resultStr":"{\"title\":\"Election Rhetoric of Political Parties: An Appraisal and a Proposal\",\"authors\":\"N. Håkansson\",\"doi\":\"10.1080/13183222.1997.11008655\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"AbstractPolitical rhetoric may be regarded as unchanging, following ancient and universal rules of persuasion. However, scholars sometimes argue that political language has changed substantially over the last decades, due to its adaptation to media logic or to new modes of electoral competition. In this article I propose a model for empirical research of party propaganda in different election campaign channels. Rather than to offer a comprehensive view of political rhetoric, this model is designed to provide more knowledge of what media changes may have meant for the language of political parties. Does election rhetoric vary systematically? If so, does rhetoric change over time, adopting qualities associated with media logic? Or, do we find a non-changing pattern which can better be explained by party competition factors? Three rhetorical dimensions are identified in the model: message concreteness, direction, and identity construction. These correspond to hypothesised media effects, as well as being rele...\",\"PeriodicalId\":46298,\"journal\":{\"name\":\"Javnost-The Public\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":1.7000,\"publicationDate\":\"1997-01-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"4\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Javnost-The Public\",\"FirstCategoryId\":\"98\",\"ListUrlMain\":\"https://doi.org/10.1080/13183222.1997.11008655\",\"RegionNum\":3,\"RegionCategory\":\"文学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q2\",\"JCRName\":\"COMMUNICATION\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Javnost-The Public","FirstCategoryId":"98","ListUrlMain":"https://doi.org/10.1080/13183222.1997.11008655","RegionNum":3,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"COMMUNICATION","Score":null,"Total":0}
Election Rhetoric of Political Parties: An Appraisal and a Proposal
AbstractPolitical rhetoric may be regarded as unchanging, following ancient and universal rules of persuasion. However, scholars sometimes argue that political language has changed substantially over the last decades, due to its adaptation to media logic or to new modes of electoral competition. In this article I propose a model for empirical research of party propaganda in different election campaign channels. Rather than to offer a comprehensive view of political rhetoric, this model is designed to provide more knowledge of what media changes may have meant for the language of political parties. Does election rhetoric vary systematically? If so, does rhetoric change over time, adopting qualities associated with media logic? Or, do we find a non-changing pattern which can better be explained by party competition factors? Three rhetorical dimensions are identified in the model: message concreteness, direction, and identity construction. These correspond to hypothesised media effects, as well as being rele...
期刊介绍:
Javnost - The Public, an interdisciplinary peer-reviewed social and cultural science journal published by the European Institute for Communication and Culture in association with the Faculty of Social Sciences, University of Ljubljana, addresses problems of the public sphere on international and interdisciplinary levels. It encourages the development of theory and research, and helps understand differences between cultures. Contributors confront problems of the public, public communication, public opinion, public discourse, publicness, publicity, and public life from a variety of disciplinary and theoretical perspectives.