在体育赛事经济影响的估计中纳入不确定性对旅游管理的影响

IF 1.9 Q3 HOSPITALITY, LEISURE, SPORT & TOURISM Sport Business and Management-An International Journal Pub Date : 2022-08-11 DOI:10.1108/sbm-11-2021-0138
Jesyca Salgado Barandela, Á. Barajas, Patricio Sánchez-Fernández
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引用次数: 0

摘要

目的衡量事件的经济影响的研究通常揭示确定性的结果。这种情况意味着一个方法问题,它损害了估计的准确性。这方面在体育旅游领域尤为重要。基于这些原因,本研究旨在实证分析考虑不确定性的体育赛事初始资金注入的估计,并显示其可变性。设计/方法/方法使用来自五项体育赛事的调查,分析了一个共有2,902份回复的数据库。以这些案例作为说明问题的例证,估算了这些事件的初始资金注入。为了包括使用调查中收集的数据所产生的不确定性,使用自举法获得置信区间。研究结果作者发现,目前的研究结果与确定性结果之间存在显著差异。总的来说,除了所研究的一个事件外,处于下限的不利可能情况高于更积极的可能情况。此外,在某些情况下,下限约为平均值的三分之一或更高。这可能意味着预期影响将大幅降低。获得的结果使我们能够显示确定性研究和那些包含不确定性的研究之间的差异。独创性/价值这项工作提出了突出的含义。从经验上看,在经济影响研究中纳入不确定性为结果提供了更大的可靠性,击败了确定性估计的想法。在管理上,只处理确定性的结果限制了管理者的决策能力,影响研究中的猜测也增加了。
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Implications for tourism management of including uncertainty in the estimation of the economic impact of sports events
PurposeStudies that measure the economic impact of events usually disclose deterministic results. This situation implies a methodological problem that compromises the veracity of the estimates. This aspect is particularly relevant in the field of sports tourism. For these reasons, this study aims to empirically analyse the estimate of the initial injection of money from sporting events considering uncertainty, and show its variability.Design/methodology/approachUsing surveys from five sporting events, a database with a total of 2,902 responses is analysed. With these cases as illustration to show the problem, the initial injection of money from the events is estimated. To include the uncertainty derived from the use of data gathered in the surveys, the confidence intervals are obtained using bootstrap.FindingsThe authors find remarkable differences between the current study’s results and deterministic results. In general, except for one of the events studied, the adverse possible scenario of being in the lower limit is higher than the more positive possible scenario. Moreover, in some cases, the lower limit is around one-third of the average or higher. It can imply an important cut in the expected impact. The results obtained allow us to show the differences between deterministic studies and those which include uncertainty.Originality/valueThe work presents prominent implications. Empirically, the inclusion of uncertainty in economic impact studies provides greater reliability to the results, defeating the idea of deterministic estimates. Managerially, working only with deterministic results limits the decision-making capacity of managers, and speculation increases in impact studies.
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来源期刊
Sport Business and Management-An International Journal
Sport Business and Management-An International Journal HOSPITALITY, LEISURE, SPORT & TOURISM-
CiteScore
4.10
自引率
15.40%
发文量
25
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