{"title":"大学公关对科技新闻报道的影响越来越大?2003-2017年瑞士大学媒体发布和报纸报道的纵向自动化内容分析","authors":"Daniel Vogler, Mike S. Schäfer","doi":"10.5167/UZH-196282","DOIUrl":null,"url":null,"abstract":"Universities have expanded their public relation (PR) departments in recent years. At the same time, news media have had to cope with reduced resources. This has led scholars to assume a growing influence of university PR on a weakened journalism. However, research on this phenomenon is scarce, and longitudinal research is missing entirely. The study at hand looks at the influence of university PR on science journalism in Switzerland by measuring the effects of media releases on media coverage. It uses large-scale, automated text comparisons combined with manual content analyses. The results show that an increasing amount of media coverage is based on media releases, and that the tone of this portion of media coverage is significantly more positive toward the university. Overall, our findings suggest an increasing influence of university PR on (science) journalism.","PeriodicalId":51388,"journal":{"name":"International Journal of Communication","volume":"59 1","pages":"22"},"PeriodicalIF":1.9000,"publicationDate":"2020-05-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"26","resultStr":"{\"title\":\"Growing Influence of University PR on Science News Coverage? A Longitudinal Automated Content Analysis of University Media Releases and Newspaper Coverage in Switzerland, 2003‒2017\",\"authors\":\"Daniel Vogler, Mike S. Schäfer\",\"doi\":\"10.5167/UZH-196282\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Universities have expanded their public relation (PR) departments in recent years. At the same time, news media have had to cope with reduced resources. This has led scholars to assume a growing influence of university PR on a weakened journalism. However, research on this phenomenon is scarce, and longitudinal research is missing entirely. The study at hand looks at the influence of university PR on science journalism in Switzerland by measuring the effects of media releases on media coverage. It uses large-scale, automated text comparisons combined with manual content analyses. The results show that an increasing amount of media coverage is based on media releases, and that the tone of this portion of media coverage is significantly more positive toward the university. Overall, our findings suggest an increasing influence of university PR on (science) journalism.\",\"PeriodicalId\":51388,\"journal\":{\"name\":\"International Journal of Communication\",\"volume\":\"59 1\",\"pages\":\"22\"},\"PeriodicalIF\":1.9000,\"publicationDate\":\"2020-05-28\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"26\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"International Journal of Communication\",\"FirstCategoryId\":\"98\",\"ListUrlMain\":\"https://doi.org/10.5167/UZH-196282\",\"RegionNum\":3,\"RegionCategory\":\"文学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q2\",\"JCRName\":\"COMMUNICATION\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Communication","FirstCategoryId":"98","ListUrlMain":"https://doi.org/10.5167/UZH-196282","RegionNum":3,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"COMMUNICATION","Score":null,"Total":0}
Growing Influence of University PR on Science News Coverage? A Longitudinal Automated Content Analysis of University Media Releases and Newspaper Coverage in Switzerland, 2003‒2017
Universities have expanded their public relation (PR) departments in recent years. At the same time, news media have had to cope with reduced resources. This has led scholars to assume a growing influence of university PR on a weakened journalism. However, research on this phenomenon is scarce, and longitudinal research is missing entirely. The study at hand looks at the influence of university PR on science journalism in Switzerland by measuring the effects of media releases on media coverage. It uses large-scale, automated text comparisons combined with manual content analyses. The results show that an increasing amount of media coverage is based on media releases, and that the tone of this portion of media coverage is significantly more positive toward the university. Overall, our findings suggest an increasing influence of university PR on (science) journalism.
期刊介绍：
The International Journal of Communication is an online, multi-media, academic journal that adheres to the highest standards of peer review and engages established and emerging scholars from anywhere in the world. The International Journal of Communication is an interdisciplinary journal that, while centered in communication, is open and welcoming to contributions from the many disciplines and approaches that meet at the crossroads that is communication study. We are interested in scholarship that crosses disciplinary lines and speaks to readers from a range of theoretical and methodological perspectives. In other words, the International Journal of Communication will be a forum for scholars when they address the wider audiences of our many sub-fields and specialties, rather than the location for the narrower conversations more appropriately conducted within more specialized journals. USC Annenberg Press USC Annenberg Press is committed to excellence in communication scholarship, journalism, media research, and application. To advance this goal, we edit and publish prominent scholarly publications that are both innovative and influential, and that chart new courses in their respective fields of study. Annenberg Press is among the first to deliver journal content online free of charge, and devoted to the wide dissemination of its content. Annenberg Press continues to offer scholars and readers a forum that meets the highest standards of peer review and engages established and emerging scholars from anywhere in the world.
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