Centering survival as cultural strategy: Black newspapers’ cultural descriptions of the Coronavirus pandemic

ABSTRACT Black newspapers historically procure, tailor, and disseminate information for Black Americans and the communities in which they live. Examining the relationship between Black newspapers and Black communities reveals the role of cultural knowledge when faced with the prevalence of COVID-19. This qualitative content analysis explores COVID-19 news coverage from three purposely selected Black newspapers, paying particular attention to descriptions of the cultural importance and psychosocial implications of COVID-19 and the promotion of mitigation strategies for navigating the pandemic. The study reveals the selected newspapers described Black Americans’ health and racial disparities related to the pandemic and demonstrated various ways each newspaper centered vaccination and testing as a form of community resilience to COVID-19. The results further indicate that Black newspapers should be considered crucial information resources in disseminating culturally tailored information among Black Americans.