KSPPS BMT分公司增加节余产品的营销管理分析

S. Rizal, Mamik Sari Dewi
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引用次数: 0

摘要

营销管理是组织业务连续性的关键,使其按照其功能运行。无论是银行还是非银行金融机构的发展,都会促使金融机构不断优化其营销活动。分析市场及其环境,找出抓住市场的机会有多大,必须面对的威胁有多大。本文旨在找出营销管理是如何在BMT NU mlingan分公司改善产品的。本研究采用描述性定性方法,以问题的形式进行结构化访谈,从BMT NU Mlandingan分公司的客户和员工中获取相关信息。市场营销管理的过程是做市场细分、目标市场、确定、定位和差异化。储蓄理财产品好,从增加客户数量的力度来看在增加,原因是BMT NU马兰亭安分行的客户更容易理解储蓄理财产品的优势。本研究的结果表明,促销可以在更快的时间内增加客户数量,并利用现有媒体覆盖更广泛的受众。关键词:营销管理,产品,BMT
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ANALYSIS OF MARKETING MANAGEMENT IN INCREASING SAVING PRODUCTS IN KSPPS BMT NU, MLANDINGAN BRANCH, SITUBONDO
Marketing management is the key to the continuity of an organization’s business so that it runs according to its function. The development of financial institutions, both banks, and non-banks, will encourage financial institutions always to optimize their marketing activities. Analyzing the market and its environment to find out how big the opportunity is to seize the market and how big the threat is that must be faced. This article aims to find out how marketing management is in improving products at the BMT NU Mlandingan branch. This study uses a descriptive qualitative method by conducting structured interviews in the form of questions related to obtaining relevant informants from customers and employees of the BMT NU Mlandingan Branch. Marketing management process by doing market segmentation, target market, determination, positioning, and differentiation. Savings and financing products are good and increasing from the intensity of increasing the number of customers with the reason that customers are easier and understand the advantages of savings and financing products at the malandingan branch of BMT NU. The findings in this study indicate that promotions can increase the number of customers in a faster time and reach a wider audience using existing media. Keywords: Marketing management, Products, BMT
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发文量
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审稿时长
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