HyperSoRec:利用用户和项目的多角度双曲表示进行社会意识推荐

Hao Wang, Defu Lian, Hanghang Tong, Qi Liu, Zhenya Huang, Enhong Chen
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引用次数: 32

摘要

社会推荐在许多领域取得了巨大的成功,包括电子商务和基于位置的社交网络。现有的方法通常是探索用户-物品交互或用户-用户连接来预测用户的偏好行为。然而,它们通常在欧几里得空间中学习用户和项目的表示,这对于探索数据中潜在的层次属性有很大的局限性。在本文中,我们研究了一个新的双曲社会推荐问题,我们的目标是学习用户和项目的紧凑但强的表示。同时,这项工作还解决了两个关键的领域问题,这些问题尚未得到充分的探索。首先,用户经常在与项目交互过程中权衡多个潜在的方面因素来做出决定。其次,用户一般会从不同的方面与他人建立联系,从而在社交网络中产生不同方面的影响。为此,我们提出了一种新的具有多方面学习的图神经网络(GNN)框架,即HyperSoRec。具体来说,我们首先将所有用户、项和方面嵌入到具有高级表示的双曲空间中,以确保它们的层次属性。然后,我们采用了一种具有新颖的多向消息传递-接收机制的GNN来捕捉用户之间的不同影响。其次,为了表征用户在物品上的多方面交互,我们通过引入不同方面之间可学习的交互关系,提出了一种自适应双曲度量学习方法。最后,我们利用双曲平移距离来衡量每个用户-物品对的推荐合理性。在两个公共数据集上的实验结果清楚地表明,我们的HyperSoRec不仅在推荐性能上取得了显著的提高,而且在双曲空间中表现出更好的表示能力,具有较强的鲁棒性和可靠性。
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HyperSoRec: Exploiting Hyperbolic User and Item Representations with Multiple Aspects for Social-aware Recommendation
Social recommendation has achieved great success in many domains including e-commerce and location-based social networks. Existing methods usually explore the user-item interactions or user-user connections to predict users’ preference behaviors. However, they usually learn both user and item representations in Euclidean space, which has large limitations for exploring the latent hierarchical property in the data. In this article, we study a novel problem of hyperbolic social recommendation, where we aim to learn the compact but strong representations for both users and items. Meanwhile, this work also addresses two critical domain-issues, which are under-explored. First, users often make trade-offs with multiple underlying aspect factors to make decisions during their interactions with items. Second, users generally build connections with others in terms of different aspects, which produces different influences with aspects in social network. To this end, we propose a novel graph neural network (GNN) framework with multiple aspect learning, namely, HyperSoRec. Specifically, we first embed all users, items, and aspects into hyperbolic space with superior representations to ensure their hierarchical properties. Then, we adapt a GNN with novel multi-aspect message-passing-receiving mechanism to capture different influences among users. Next, to characterize the multi-aspect interactions of users on items, we propose an adaptive hyperbolic metric learning method by introducing learnable interactive relations among different aspects. Finally, we utilize the hyperbolic translational distance to measure the plausibility in each user-item pair for recommendation. Experimental results on two public datasets clearly demonstrate that our HyperSoRec not only achieves significant improvement for recommendation performance but also shows better representation ability in hyperbolic space with strong robustness and reliability.
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