在发展传播中使用民间和传统媒体——奥里萨邦艺术家联合会(kala sanskruti sangha)案例研究

Sourav Gupta, Pradosh Kumar Rath
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引用次数: 0

摘要

发展传播的另一种模式建议在农村和不发达地区传播发展信息时使用文化表现形式。艺术家联合会是奥里萨邦政府的一个雄心勃勃的项目,旨在使这一进程制度化。本研究是在发展传播范式变化的背景下对该项目进行的关键性案例研究。
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USE OF FOLK AND TRADITIONAL MEDIA IN DEVELOPMENT COMMUNICATION-A CASE STUDY OF THE ARTIST FEDERATION (KALA SANSKRUTI SANGHA) IN ODISHA
The alternative paradigm of development communication recommends the use of cultural forms of expression in spreading the messages of development in rural, underdeveloped areas. The Artist Federation is an ambitious project of the Government of Odisha which aims to institutionalize the process. The present study is a critical case study of the project in the light of the changing paradigm of development communication.
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