Recommendation Algorithm Based on Knowledge Graph to Propagate User Preference

In recommendation algorithms, data sparsity and cold start problems are always inevitable. In order to solve such problems, researchers apply auxiliary information to recommendation algorithms to mine and obtain more potential information through users' historical records and then improve recommendation performance. This paper proposes a model ST_RippleNet, which combines knowledge graph with deep learning. In this model, users' potential interests are mined in the knowledge graph to stimulate the propagation of users' preferences on the set of knowledge entities. In the propagation of preferences, we adopt a triple-based multi-layer attention mechanism, and the distribution of users' preferences for candidate items formed by users' historical click information is used to predict the final click probability. In ST_RippleNet model, music data set is added to the original movie and book data set, and the improved loss function is applied to the model, which is optimized by RMSProp optimizer. Finally, tanh function is added to predict click probability to improve recommendation performance. Compared with the current mainstream recommendation methods, ST_RippleNet recommendation algorithm has very good performance in AUC and ACC, and has substantial improvement in movie, book and music recommendation.