{"title":"能量饮料市场的先导研究","authors":"O. Capps, Robin D. Hanselman","doi":"10.22004/AG.ECON.158987","DOIUrl":null,"url":null,"abstract":"The energy drink market is one of the fastest growing markets in the non-alcoholic beverage industry. Yet, relatively little is known about this set of “new age” beverages. To fill this research void, we provide a historical perspective on this market and gather information from a local retailer located close to the campus of Texas A&M University to estimate the demand interrelationships for major energy drink brands (Full Throttle, Monster, Red Bull, and Rock-star). We employ the Barten synthetic demand system in this regard and obtain estimates of own-price, cross-price, and expenditure elasticities for the respective brands.","PeriodicalId":36788,"journal":{"name":"Journal of Food Distribution Research","volume":"14 1","pages":"15-29"},"PeriodicalIF":0.0000,"publicationDate":"2012-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"10","resultStr":"{\"title\":\"A Pilot Study of the Market for Energy Drinks\",\"authors\":\"O. Capps, Robin D. Hanselman\",\"doi\":\"10.22004/AG.ECON.158987\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The energy drink market is one of the fastest growing markets in the non-alcoholic beverage industry. Yet, relatively little is known about this set of “new age” beverages. To fill this research void, we provide a historical perspective on this market and gather information from a local retailer located close to the campus of Texas A&M University to estimate the demand interrelationships for major energy drink brands (Full Throttle, Monster, Red Bull, and Rock-star). We employ the Barten synthetic demand system in this regard and obtain estimates of own-price, cross-price, and expenditure elasticities for the respective brands.\",\"PeriodicalId\":36788,\"journal\":{\"name\":\"Journal of Food Distribution Research\",\"volume\":\"14 1\",\"pages\":\"15-29\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2012-11-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"10\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Food Distribution Research\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.22004/AG.ECON.158987\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q4\",\"JCRName\":\"Agricultural and Biological Sciences\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Food Distribution Research","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.22004/AG.ECON.158987","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"Agricultural and Biological Sciences","Score":null,"Total":0}
引用次数: 10
摘要
能量饮料市场是非酒精饮料行业中增长最快的市场之一。然而，人们对这种“新时代”饮料的了解相对较少。为了填补这一研究空白，我们提供了这个市场的历史视角，并从位于德克萨斯州A&M大学校园附近的当地零售商那里收集信息，以估计主要功能饮料品牌(Full Throttle, Monster, Red Bull和Rock-star)的需求相互关系。在这方面，我们采用了Barten综合需求系统，并获得了各自品牌的自有价格、交叉价格和支出弹性的估计。
The energy drink market is one of the fastest growing markets in the non-alcoholic beverage industry. Yet, relatively little is known about this set of “new age” beverages. To fill this research void, we provide a historical perspective on this market and gather information from a local retailer located close to the campus of Texas A&M University to estimate the demand interrelationships for major energy drink brands (Full Throttle, Monster, Red Bull, and Rock-star). We employ the Barten synthetic demand system in this regard and obtain estimates of own-price, cross-price, and expenditure elasticities for the respective brands.
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