Introducing technological pedagogical content design: A model for transforming knowledge into practice

With the extraordinary growth of both mis- and disinformation, it has become even more vital to prepare content to provide accurate information so that users receive concepts correctly. With the spread of the Internet and the Web 2.0, websites are responsible for publishing information. While most attention is on the advanced technology and graphics to attract users, many studies have indicated that users are not satisfied with the content of many websites. Hence, this paper introduces Technological Pedagogical Content Design (TPCD) model for explaining the concept of integration of pedagogy into content and technology. Further, practical instruction of using the TPCD model for designing digital services, especially websites is suggested. TPCD has fundamentally employed the concept of the Technological Pedagogical Content Knowledge (TPACK), which is a well-known framework in the field of teacher education to increase the teachers’ knowledge for integrating technology into teaching and learning. However, TPCD transforms TPC Knowledge into TPC Design as practice by integrating pedagogy into technology design in a broader context. TPCD uses human science findings to design a user-centered website with a pedagogical perspective for creating, selecting, and organizing content. Given the speed and variety of technology capabilities and the increasing content volume, TPCD helps designers identify target objectives, based on true users’ demands, and select appropriate content and suitable technological tools to increase desirability, usability, accessibility, and findability of information. Further, technical research on TPCD may open perspectives for developing a learning content management system for educational and other digital services.