价格竞争、体验质量与旅游供应链在线营销决策

IF 1.3 Q3 HOSPITALITY, LEISURE, SPORT & TOURISM Journal of China Tourism Research Pub Date : 2022-09-13 DOI:10.1080/19388160.2022.2118200

Gang Xie, Fuxin Jiang, Shuihan Liu

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引用次数: 1

摘要

摘要本研究考察了一个旅游供应链的价格竞争、体验质量和在线营销决策，该供应链由一家旅游运营商和两家在线零售商组成。导出了三种供应链策略的均衡解和唯一最优解的条件。本研究也调查了绩效改善措施，包括经营者参与网络营销和在线评论的质量改善。通过实验分析比较供应链绩效，为旅游管理提供启示。为旅游政策的制定提供参考，有助于提高体验质量和运营绩效。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Price Competition, Experiential Quality and Online Marketing Decisions of a Tourism Supply Chain

ABSTRACT This study examines the price competition, experiential quality and online marketing decisions of a tourism supply chain, consisting of a tourism operator and two online retailers. The equilibrium solutions and the conditions for unique optimal solutions are derived in three supply chain strategies. This study also investigates performance improvement measures, including the operator’s involvement in online marketing and online reviews for quality improvement. An experimental analysis is conducted to compare supply chain performance and provide tourism managerial insights. The investigation provides a reference for tourism policies that could assist in improving experiential quality and operation performance.

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来源期刊

Journal of China Tourism Research HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

4.00

自引率

10.50%

发文量

期刊介绍： Journal of China Tourism Research (JCTR) is the official journal of the International Association of China Tourism Studies (IACTS) and is now indexed in the Emerging Sources Citation Index (ESCI)! JCTR is a truly international journal that publishes the latest research on tourism (all articles printed in English with Chinese abstracts) that relates to China and the Chinese. It provides a rich forum for exchange of fresh information and ideas among academics and practitioners; fosters and enhances cutting-edge research activities that advance the knowledge of tourism; and discusses the relevance of tourism to Chinese society. The journal encourages interdisciplinary scholarship and commentaries, aims at the highest intellectual level, and only publishes manuscripts that make significant contributions to the subject areas.