在全球供应链中鼓励供应链网络和顾客忠诚

Kijpokin Kasemsap
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引用次数: 6

摘要

本章旨在鼓励全球供应链中的供应链网络和客户忠诚度,从而区分供应链管理(SCM)和供应链网络的理论和实践概念;供应链网络设计(SCND)的多方面应用;顾客价值、顾客满意、转换障碍、顾客忠诚计划和顾客-公司识别(CCID)在全球供应链中的顾客忠诚概述;以及零售环境中顾客忠诚度与供应链网络之间的联系。鼓励供应链网络和客户忠诚度对于寻求服务供应商和客户,提高业务绩效,增强竞争力,并在全球供应链中取得持续成功的现代组织至关重要。本章认为,鼓励供应链网络和客户忠诚度有可能提高组织绩效,并在全球供应链情景中获得可持续的竞争优势。
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Encouraging Supply Chain Networks and Customer Loyalty in Global Supply Chain
This chapter aims to encourage supply chain networks and customer loyalty in global supply chain, thus distinguishing the theoretical and practical concepts of supply chain management (SCM) and supply chain networks; the multifaceted applications of supply chain network design (SCND); the overview of customer loyalty in global supply chain concerning customer value, customer satisfaction, switching barriers, customer loyalty programs, and customer-company identification (CCID); and the linkage between customer loyalty and supply chain networks in the retail setting. Encouraging supply chain networks and customer loyalty is critical for modern organizations that seek to serve suppliers and customers, increase business performance, strengthen competitiveness, and achieve continuous success in global supply chain. The chapter argues that encouraging supply chain networks and customer loyalty has the potential to improve organizational performance and gain sustainable competitive advantage in global supply chain scenarios.
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来源期刊
CiteScore
6.40
自引率
20.00%
发文量
20
期刊介绍: The Journal of Humanitarian Logistics and Supply Chain Management (JHLSCM) is targeted at academics and practitioners in humanitarian public and private sector organizations working on all aspects of humanitarian logistics and supply chain management. The journal promotes the exchange of knowledge, experience and new ideas between researchers and practitioners and encourages a multi-disciplinary and cross-functional approach to the resolution of problems and exploitations of opportunities within humanitarian supply chains. Contributions are encouraged from diverse disciplines (logistics, operations management, process engineering, health care, geography, management science, information technology, ethics, corporate social responsibility, disaster management, development aid, public policy) but need to have a logistics and/or supply chain focus. JHLSCM publishes state of the art research, utilizing both quantitative and qualitative approaches, in the field of humanitarian and development aid logistics and supply chain management.
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