{"title":"PIXY化妆品购买因素分析","authors":"Tiolina Evi, Ignatius Septo Pramesworo","doi":"10.46899/jeps.v11i1.383","DOIUrl":null,"url":null,"abstract":"The purpose of this study was to analyze the effect of product quality, price and promotion on purchasing decisions of fairy cosmetics. The data used in this study were obtained from primary data using a questionnaire distributed to 100 respondents who use pixy cosmetics who live in Jakarta, which were determined using a purposive sampling technique. The analysis used in this study was multiple linear analysis, which was processed using the SPSS version 25 application. The results showed that product quality had a positive and significant effect on purchasing decisions, Price had a positive and significant effect on purchasing decisions, Motivation had a positive and significant effect on purchasing decisions . The promotion waas the most dominant influence compared to others.","PeriodicalId":55776,"journal":{"name":"Muqtasid Jurnal Ekonomi dan Perbankan Syariah","volume":"10 1","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2023-05-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Analysis of PIXY Cosmetics Purchase Factors\",\"authors\":\"Tiolina Evi, Ignatius Septo Pramesworo\",\"doi\":\"10.46899/jeps.v11i1.383\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The purpose of this study was to analyze the effect of product quality, price and promotion on purchasing decisions of fairy cosmetics. The data used in this study were obtained from primary data using a questionnaire distributed to 100 respondents who use pixy cosmetics who live in Jakarta, which were determined using a purposive sampling technique. The analysis used in this study was multiple linear analysis, which was processed using the SPSS version 25 application. The results showed that product quality had a positive and significant effect on purchasing decisions, Price had a positive and significant effect on purchasing decisions, Motivation had a positive and significant effect on purchasing decisions . The promotion waas the most dominant influence compared to others.\",\"PeriodicalId\":55776,\"journal\":{\"name\":\"Muqtasid Jurnal Ekonomi dan Perbankan Syariah\",\"volume\":\"10 1\",\"pages\":\"\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2023-05-08\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Muqtasid Jurnal Ekonomi dan Perbankan Syariah\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.46899/jeps.v11i1.383\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Muqtasid Jurnal Ekonomi dan Perbankan Syariah","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.46899/jeps.v11i1.383","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
摘要
本研究的目的是分析产品品质、价格和促销对仙女化妆品购买决策的影响。本研究中使用的数据来自于对居住在雅加达的100名使用pixy化妆品的受访者的调查问卷的原始数据，这些调查问卷采用有目的的抽样技术确定。本研究中使用的分析是多元线性分析，使用SPSS version 25应用程序进行处理。结果显示，产品质量对采购决策有正向显著影响，价格对采购决策有正向显著影响，动机对采购决策有正向显著影响。与其他因素相比，晋升是最主要的影响因素。
The purpose of this study was to analyze the effect of product quality, price and promotion on purchasing decisions of fairy cosmetics. The data used in this study were obtained from primary data using a questionnaire distributed to 100 respondents who use pixy cosmetics who live in Jakarta, which were determined using a purposive sampling technique. The analysis used in this study was multiple linear analysis, which was processed using the SPSS version 25 application. The results showed that product quality had a positive and significant effect on purchasing decisions, Price had a positive and significant effect on purchasing decisions, Motivation had a positive and significant effect on purchasing decisions . The promotion waas the most dominant influence compared to others.
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