竞争下的库存承诺与货币补偿

Junfei Lei, Fuqiang Zhang, Renyu (Philip) Zhang, Yugang Yu
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摘要

问题定义:在垄断环境下,当顾客担心缺货时,库存承诺和货币补偿被广泛认为是有效的策略。为了吸引更多的客流量,公司在销售季节之前向顾客透露其库存可用性信息,或者在产品缺货时提供货币补偿以安抚顾客。本文研究了零售商在价格和库存两方面竞争时的这两种策略。方法/结果:我们开发了一个博弈论框架来分析零售商和顾客之间的战略互动,并得出以下见解。首先,库存承诺和货币补偿都可能导致囚徒困境。尽管无论竞争对手的价格和库存决策如何,这些策略都是首选的,但在库存承诺或货币补偿的存在下,每个零售商的均衡利润可能会降低,因为它们加剧了零售商之间的竞争。其次,我们发现,与集中化环境相比,市场竞争可能会减少均衡状态下的产品可得性,从而损害社会福利。库存承诺和货币补偿策略进一步加剧了零售商之间的竞争,从而导致更低的社会福利。管理启示:我们的研究表明,尽管库存承诺和货币补偿在垄断条件下提高了零售商的利润和社会福利,但在竞争条件下应谨慎使用这些策略。基金资助:张锋感谢国家自然科学基金资助[基金号:71929201,72131004]。张瑞敏感谢香港研究资助局一般研究基金[拨款14502722]和中国国家自然科学基金[拨款72293560/72293565]的资助。Yu .感谢国家自然科学基金[Grant 71921001]的资助。补充材料:在线附录可在https://doi.org/10.1287/msom.2021.0411上获得。
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Inventory Commitment and Monetary Compensation under Competition
Problem definition: Inventory commitment and monetary compensation are widely recognized as effective strategies in monopoly settings when customers are concerned about stockouts. To attract more customer traffic, a firm reveals its inventory availability information to customers before the sales season or offers monetary compensation to placate customers if the product is out of stock. This paper investigates these two strategies when retailers compete on both price and inventory availability. Methodology/results: We develop a game-theoretic framework to analyze the strategic interactions among the retailers and customers and draw the following insights. First, both inventory commitment and monetary compensation may lead to a prisoner’s dilemma. Although these strategies are preferred regardless of the competitor’s price and inventory decisions, the equilibrium profit of each retailer could be lower in the presence of inventory commitment or monetary compensation because they intensify the competition between the retailers. Second, we find that market competition may hurt social welfare compared with a centralized setting by reducing the product availability in equilibrium. The inventory commitment and monetary compensation strategies further intensify the competition between the retailers, therefore causing an even lower social welfare. Managerial implications: Our study shows that, although inventory commitment and monetary compensation improve retailers’ profit and social welfare under monopoly, these strategies should be used with caution under competition. Funding: F. Zhang is grateful for the financial support from the National Natural Science Foundation of China [Grants 71929201, 72131004]. R. Zhang is grateful for the financial support from the Hong Kong Research Grants Council General Research Fund [Grant 14502722] and the National Natural Science Foundation of China [Grant 72293560/72293565]. Y. Yu is grateful for the financial support from the National Natural Science Foundation of China [Grant 71921001]. Supplemental Material: The online appendix is available at https://doi.org/10.1287/msom.2021.0411 .
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