Social Media and Perception of Feminism: Comparison of Generation X And Y in Lahore

Purpose: This research focused on understanding the perception of feminism in Lahore, Pakistan and the implications of social media usage on those perceptions. The research aimed to address the difference in perception to exist between Generation X and Generation Y and the influence of social media in shaping these perceptions. Methodology: The research made use of the quantitative method of research by the help of survey method. Findings: The corresponding findings showed that social media has an influence on perception of feminism in Generation X and Generation Y. Generation X were found to harbor primitive perceptions on feminism, Generation X was aware of female oppression and discrimination but did not see feminism as an answer to the problem. Generation Y showed better understanding of feminism and more awareness. Implications: Social media was found to play a monumental role in shaping opinions and perceptions. The research showed the impact of social media on feminism and thus can be used in conjunction with future research that correspond to impact of social media with social issues.