{"title":"科学代言人:调查社交媒体影响者在YouTube上普及有争议技术的行为","authors":"Jiemin Looi, S. Ho","doi":"10.22323/2.22010206","DOIUrl":null,"url":null,"abstract":"An online experiment involving 251 Singaporeans assessed how social media influencers' (SMIs) prototypicality (i.e., embodiment of group attitudes) and social attraction affected their popularization of nuclear energy development. Participants exposed to a SMI with high prototypicality perceived the YouTube video more favorably, displayed greater intention to share the YouTube video, and possessed greater attitude intensity toward nuclear energy development. Participants displayed greater intention to share the YouTube video when the SMI had high social attraction and possessed moderate to high prototypicality. Conversely, participants displayed less intention to share the YouTube video when the SMI had low social attraction and prototypicality.","PeriodicalId":51818,"journal":{"name":"JCOM-Journal of Science Communication","volume":null,"pages":null},"PeriodicalIF":2.0000,"publicationDate":"2023-02-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Spokespersons for science: examining social media influencers' popularization of controversial technologies on YouTube\",\"authors\":\"Jiemin Looi, S. Ho\",\"doi\":\"10.22323/2.22010206\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"An online experiment involving 251 Singaporeans assessed how social media influencers' (SMIs) prototypicality (i.e., embodiment of group attitudes) and social attraction affected their popularization of nuclear energy development. Participants exposed to a SMI with high prototypicality perceived the YouTube video more favorably, displayed greater intention to share the YouTube video, and possessed greater attitude intensity toward nuclear energy development. Participants displayed greater intention to share the YouTube video when the SMI had high social attraction and possessed moderate to high prototypicality. Conversely, participants displayed less intention to share the YouTube video when the SMI had low social attraction and prototypicality.\",\"PeriodicalId\":51818,\"journal\":{\"name\":\"JCOM-Journal of Science Communication\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":2.0000,\"publicationDate\":\"2023-02-08\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"JCOM-Journal of Science Communication\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.22323/2.22010206\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q2\",\"JCRName\":\"COMMUNICATION\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"JCOM-Journal of Science Communication","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.22323/2.22010206","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"COMMUNICATION","Score":null,"Total":0}
Spokespersons for science: examining social media influencers' popularization of controversial technologies on YouTube
An online experiment involving 251 Singaporeans assessed how social media influencers' (SMIs) prototypicality (i.e., embodiment of group attitudes) and social attraction affected their popularization of nuclear energy development. Participants exposed to a SMI with high prototypicality perceived the YouTube video more favorably, displayed greater intention to share the YouTube video, and possessed greater attitude intensity toward nuclear energy development. Participants displayed greater intention to share the YouTube video when the SMI had high social attraction and possessed moderate to high prototypicality. Conversely, participants displayed less intention to share the YouTube video when the SMI had low social attraction and prototypicality.
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