Communicating about the Counterinsurgency Program in the Philippines: Local Government Communication Practices

Government agencies play a critical role in addressing societal issues and rely on effective communication strategies to inform and engage the public. However, research on government communication practices in the Philippines is limited. To bridge this gap, this study aims to explore the Philippine government’s communication practices and the influence of environmental attributes on communication efforts regarding the counterinsurgency program. Drawing on the government public relations model, a qualitative research approach was employed to gain in-depth insights into the experiences and perspectives of local information officers. The study utilized semi-structured interviews as the primary data collection method. By engaging local government communicators in the Philippines, the study identified four major themes: common media strategies, pressure to meet public information needs, lack of financial resources, and the impact of external legal frameworks. The findings revealed that government communicators employ various media strategies and face significant pressure to meet public information needs. Furthermore, the study highlights the intersection of external legal frameworks with other environmental constraints, such as politics and professional development, impacting government communication practices. This paper contributes to the limited scholarship on government communication practices in the Philippines, offering preliminary insights into the complex dynamics of government communication to address societal challenges.