THE PANDEMIC OF COVID-19 AND THE BEHAVIOR OF CONSUMER USING FOOD DELIVERY SERVICE VIA GRAB FOOD APPLICATION IN BANGKOK, THAILAND

Due to Covid-19 pandemic, Thailand has been shut down to prevent the spread of the virus. The delivery food application has received more interest from the consumers. Grabfood delivery food application played the major role in the food delivery market with the market share 76 percent in 2019. The aim of this research was to study consumers’ behaviors in the Bangkok area ordering delivery food via GrabFood application during the pandemic of COVID-19. Sample size was 385 collected via online questionnaires. The result showed that most of the observations were female, aged 20 to 30 years old, and most of them were single. Their education level were bachelor’s degree which mostly were private employees with monthly income 15,001- 25,000 Baht. For the customers’ behavior toward using GrabFood delivery application, the average spending was 151-300 Baht each time. The popular type of food and period ordered was Fast Food at 6:01 - 9:00 p.m. on Saturday. Most of the respondents knowed GrabFood from online advertisement.