Tweeting about the COVID-19 vaccine: A content analysis

Twitter has been an influential and often controversial strategy for disseminating, discussing, and sharing information about the COVID-19 vaccine during the pandemic. This study focuses on using Twitter as a data collection and analysis tool to understand the narrative surrounding the COVID-19 vaccine in the days after the first emergency-use authorization (EUA). We conducted a content analysis of tweets we collected over a 30-day period (n = 419,495) and developed an iterative codebook that contained six domains (tweet source, location, tweet characteristics, COVID-19 specific topics, demographic descriptors, and sentiment) and thirty-six codes. Despite the abundance of misinformation on Twitter about the vaccine, we found that more tweets were positive than negative in tone and contained mostly reliable and up-to-date information about the vaccine. Most tweets came from individuals though many came from organizations. We found little discussion of demographic descriptors such as race/ethnicity, religion, or socioeconomic status, nor did we see discussion of misinformation or mask-wearing. Additionally, few tweets came from politicians or political organizations, and we found little talk of politics. This article contributes to the growing body of evidence of using Twitter to understand the narrative surrounding health topics during public health crises such as COVID-19. [ FROM AUTHOR] Copyright of Atlantic Journal of Communication is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full . (Copyright applies to all s.)